“A target market is a group of people or organizations for which an organization designs, implements, and maintains a marketing mix intended to meet the needs of that group, resulting in mutually satisfying exchanges.” (MTKG,145)
Who are we
trying to sell to. Everyone right, yes and no. We do not want the mom of a
family to go down the aisle and see are product and think oh I should get one
for a dessert for tonight. We want her to think I should get two one for myself
and one my family. We want to target towards mothers and woman because
regardless on whether they are a family mother or a 21-year-old broke college
student a female will pick up the BERRY BOMB. Even just to check it out and
that is where the color scheme and the thoughts of curling up in ball with a
container of BERRY BOMB'S reading a book by a fire come in to her mind. And we
have made a customer for life. Fast forward and that 21-year-old is now that
family mother and stops in the grocery store with her daughter who wants to
know what BERRY BOMB'S taste like. This is our target market and it we will
become a staple thought out generations using it.
“First,
promotion to the target market should be extensive and informative”
(MKTG,100)
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