Okay so your walking down the street and it is
one hundred and three degrees’ outside. Your mouth is dry as the dessert we
live in. And all you want is a small sweet cold treat but do not want to fill
up on anything big. I give you the berry bomb. A small round chocolate dipped
mini scope of strawberry ice cream. What we are trying to do with this product
is create a model for the portable sweet cold treat.
“The firm's mission statement
establishes boundaries for all subsequent decisions, objectives, and strategies.”
(MKTG,21)
When thinking about this product and what are mission
is for it we have to first understand what it is we could get done with this
blast of berry goodness.
“mission statement a statement of the firm's business based on a
careful analysis of benefits sought by present and potential customers and an
analysis of existing and anticipated environmental conditions” (MKTG,21)
Our mission
statement is simple.
"To deliver
a small cold treat that can be marketed to every part of the family.
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