Business Objectives

What is this business's objectives when stepping in to today's market? From MKTG I really do like their quick sample of what basic business objectives are.

“The fundamental objectives of most businesses are survival, profits, and growth”

(MKTG,13)

The reason I like this definition is it truly is the trifecta of objectives. Through profit you will see growth and thus have survival in the business world. Especially for this product I like these objectives simply because they work for the product market. Frozen sweet treats have to survive the winter and can only expand through sizable profit in the summer. Thus our three objectives are survival, profit, and growth although very basic they are very universal and are truly reachable objectives in today’s economy. Which is something that is constantly changing so you must find an objective that is flexible in today’s roller coaster economy. This is why I find it to be so essential in businesses to have these three objectives.

“Executives often ensconce themselves in the buying process because they want to understand current business issues, establish project objectives, and set the overall project strategy.” (MKTG,131)