BERRY BOMB AD

CREATIVE CONTENT RADIO AD FINAL PROJECT

CREATIVE CONTENT AD SCRIPT

LOOK UP IN THE SKY WHAT IS IT SOMETHING WE HAVE NEVER SEEN BEFOR

IT’S A BIRD

IT’S A PLANE

IT’S A

BBBBBBERRY BOMB

Lyrics and Performed by Vance Sebastien Lemley-Orlando

Instrumental/mixed by Jason Palodino

Week 8 EOC

The easiest way to seduce some one is using underlying persistence with a small tune.  Imagine you’re in the car and you hear a 10 second tune about strawberry ice cream covered in chocolate orbs. And at the end there is a little quick word play that would stick in you mind. A lot like puppy monkey baby and mountain dews Kickstart. Although the puppy monkey baby had nothing to do with mountain dew it was the weirdness and obscurity of it. A ten second audio add could in comparison do the same thing. I asked a lot of people what there favorite part of the kickstart commercial was, most responded with music and then lyrics behind the commercial as compared to the physical images of the commercial itself. Even though it featured a SGI puppy monkey baby. If good enough tune and lyrics were put together we could almost replicate the effect of it. And what I am trying to get with this is not just simple advertising and growth with a product. We are trying to introduce staying power. I want somebody to say something like that little puppy monkey baby slogan and the guy next to him go wow I really could use a Berry Bomb right now. It is that subliminal messaging that will further are market. Although it will be a little tough if we were able to get any amazing instrumental with catchy weird lyrics we could forever be attached to the consumers brainstem. Every time they heard are little tune there mouths would a salivate and they would be immediately craving are delicious treat. Although visual ads are good I do believe there is something different about a catchy jingle and weird funny lyrics that cause something in the consumer brain to spark.

Implementation Evaluation Control

After the first year of startup we as a whole would evaluate how the plan is being put into action and see what things could be improved, what things we are not doing, things were doing well, things we can work on, etc. This would be done after a whole year to get a good view on how the different quarters are effected by certain things. The plan is solid it just takes a good distribution plan to really bring it home other than that from production to sale it is a perfect product.

“Once the first steps to implementation are taken, evaluation and control will help guide the organization to success as laid out by the marketing plan.” (MKTG, 28)

“Implementation is the process that turns a marketing plan into action assignments and ensures that these assignments are executed in a way that accomplishes the plan's objectives.”

(MKTG, 28)