We are going to do sales on these regularly because at a reasonable price a 3 for 10 deal would be seen as a steal. That deal is used for multiple different products and continues to pull people in because of its trigger in the brain. Two for anything is seen as maybe not a deal but people will see a 3 for 10 as a deal if the normal price is close to four dollars regular. This product though would almost never be full price we will have a groupon, coupon, sales for store members. It could be a major seller. We would have very erotic commercials playing at night and then during the day family oriented commercials thus touching two different markets.
“It is hard to design a
place strategy, decide on a promotion campaign, or set
a price without knowing the product to be marketed.” (MTKG,27)
“The
best promotion and the lowest price cannot save a poor product.” (MTKG,27)
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