Because this product is a
frozen treat its distribution will need to be in specifically air condition
controlled environments. But it can be sold at local grocery stores and gas
stations which is a major market because there are more gas stations then there
are grocery stores. It would up our sales drastically if we could put our
product in gas stations because this allow consumers to get our product any
time close to home most likely.
“marketing mix (four
Ps) a unique blend of product, place (distribution),
promotion, and pricing strategies designed to produce mutually satisfying
exchanges with a target market” (MKTG,27)
“A part of this P—place—is
physical distribution, which involves all the business activities concerned with
storing and transporting raw materials or finished products.” (MTKG,29)
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