Our product like I said before is a small chocolate
ball with a strawberry ice cream filling. The chocolate casing be thick enough
to hold ice cream drop but not thick to overpower the strawberry flavors. They
would be in a small cylinder container that can be resealed at moment’s notice.
The colors mix well with a deep burgundy, light purplish and Hagen-daze dark brown.
Using another company’s built comfort in people’s minds to our advantage. Thus
creating a product that people will fell like they already know and want to try
again.
“four basic marketing mix decisions
that must be made: product decisions, place (or distribution)
decisions, promotion decisions, and pricing decisions.” (MTKG,12)
“Sales-oriented
organizations seek to generate sales volume through intensive promotional
activities, mainly personal selling and advertising.” (MTKG,12)
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