Marketing Mix Price

As I said before the price would be just under four dollars a total of 3.90$. This price is not only affordable for almost every one. As well as the deals I mentioned before that would draw in everybody who felt that the close to 4-dollar price was too much. We have the 3 for 10 deal that attracts almost every one. These prices are not only affordable but attractive to all walks of life and beat out many other frozen ice cream treats. But with this product between the selling points and overall concept it beats out almost every other treat. “Effective promotion is an essential part of effective marketing.” (MKTG,12)

“Promotion is the means by which organizations communicate with present and prospective customers about the merits and characteristics of their organization and products.”  (MKTG,12)

Marketing Mix Promotion

We are going to do sales on these regularly because at a reasonable price a 3 for 10 deal would be seen as a steal. That deal is used for multiple different products and continues to pull people in because of its trigger in the brain. Two for anything is seen as maybe not a deal but people will see a 3 for 10 as a deal if the normal price is close to four dollars regular. This product though would almost never be full price we will have a groupon, coupon, sales for store members. It could be a major seller. We would have very erotic commercials playing at night and then during the day family oriented commercials thus touching two different markets. 

“It is hard to design a place strategy, decide on a promotion campaign, or set a price without knowing the product to be marketed.” (MTKG,27)

“The best promotion and the lowest price cannot save a poor product.” (MTKG,27)

Marketing Mix Distribution

Because this product is a frozen treat its distribution will need to be in specifically air condition controlled environments. But it can be sold at local grocery stores and gas stations which is a major market because there are more gas stations then there are grocery stores. It would up our sales drastically if we could put our product in gas stations because this allow consumers to get our product any time close to home most likely.

“marketing mix (four Ps) a unique blend of product, place (distribution), promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market” (MKTG,27)

“A part of this P—place—is physical distribution, which involves all the business activities concerned with storing and transporting raw materials or finished products.” (MTKG,29)