Marketing Mix Price

As I said before the price would be just under four dollars a total of 3.90$. This price is not only affordable for almost every one. As well as the deals I mentioned before that would draw in everybody who felt that the close to 4-dollar price was too much. We have the 3 for 10 deal that attracts almost every one. These prices are not only affordable but attractive to all walks of life and beat out many other frozen ice cream treats. But with this product between the selling points and overall concept it beats out almost every other treat. “Effective promotion is an essential part of effective marketing.” (MKTG,12)

“Promotion is the means by which organizations communicate with present and prospective customers about the merits and characteristics of their organization and products.”  (MKTG,12)